Wow! Provides intensive nourishment, no greasiness.

Since the invention of the classic cream over 100 years ago, NIVEA classic paves the way over again for skin care innovations - such as the new NIVEA Care. In five years of intensive research came the revolutionary formula that gives that unique skin feel. NIVEA Creme Care cares.

Manager Product Development universal creams and NIVEA Body products, NIVEA Care provides intensive and long-lasting nourishment, without leaving any greasy feeling on the skin. Dr. Meyer explains, how the new formula works.

What initiated the invention of NIVEA CARE?

Extensive studies showed that many women were looking for superior care in a simple skin care solution delivering deep nourishment without any greasiness. With NIVEA Care, Beiersdorf researchers found an entirely new way to deliver both: a creme that offers intensive and long-lasting nourishing care without leaving behind any greasy residue, a product especially designed for the modern woman.

What are the differences between new NIVEA CARE, the classic NIVEA creme and NIVEA Soft? Which creme is most suitable for which type?

The iconic formula of NIVEA creme provides protective care, offering a gentle film to protect the skin. The moisturizer is suitable for every skin type, for children and adults and during all seasons. On the contrary, NIVEA Soft offers fresh care, leaving a light feeling on the skin. The fresh hydrating formula of NIVEA Soft is therefore especially suitable for young women as it addresses all their skin needs. But as women get older, the skin requires more care and moisture in order to feel soft. NIVEA CARE delivers exactly what the skin of modern women needs: intensive nourishment without greasiness in one creme for an incredible skin feeling.

Does NIVEA CARE contain preservatives?

NIVEA CARE contains preservatives (parabens) to prevent microorganisms from growing. Without preservatives, many products wouldn’t last long after the first use. They would perish really quickly. Microorganisms such as bacteria and fungi are at fault: when they come into contact with our skin, they get into the product and multiply easily in cosmetic products containing water. Parabens and other preservatives prevent the perishing of cosmetic products as they inhibit the growth of microbes. Thus, the safety and quality of skin care products can be guaranteed.

Is NIVEA CARE suitable for all skin types?

Yes, NIVEA CARE can be used on every skin type. It was developed to provide outstanding nourishment for every kind of skin. It has been tested in thorough comprehensive user tests on hundreds of consumers. These tests were also carried out in various regions around the globe in order proof that the creme can provide optimal nourishment in different climatic conditions.

Does NIVEA CARE contain a sun protection factor?

NIVEA CARE is the perfect product for women looking for a simple but effective skin care solution. The product purely focuses on the skin care for the face and body and providing intense, long-lasting nourishment for the skin. Therefore NIVEA CARE does not contain any chemical filters. As the formula is extremely quick to absorb it can be the ideal base before applying sun protection.