Privacy Notice

Privacy Notice acc. to Art 13/14 GDPR

With the following privacy notice we would like to provide you with information regarding the processing of personal data. 

The Controller of the processing of personal data is:

Beiersdorf AG, Unnastraße 48, 20245 Hamburg, Deutschland Telephone: +49 (40) 4909-0, E-Mail: („Beiersdorf“)

Contact details of the data protection officer: or via the postal address of the controller for the attention of the “data protection officer” („Beiersdorf“).   

Purpose / Information:

100% you by NIVEA Q10 campaign

With this activation, you can scan your face with the Q10 SKIN ID READER and find out what emotions shape your face. In order to provide you this service we need to get access to your camera, because it entails the creation of an individualized picture with an emotional mapping for you. These data are required to provide you the service. The data will be used only as described in the activation.


We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contract processors (e.g. hosting, processing service providers) in accordance with the purposes required (to carry out the service).
The provider is located outside EU. The appropriate safeguards to ensure the level of data protection are so-called standard model clauses. More info here:


The deletion of the picture usually takes place after the browser has been closed or when using the sharing function at the latest after 24 hours.

Legal basis:

Art. 6 (1) b) GDPR

Your rights:

You may request a rectification or a partial or complete deletion, request information about the data stored by us regarding your person (right of access), obtain restriction of the processing or a transfer of your data.

For this purpose, please contact the above-mentioned Controller.
In addition, you have the right to lodge a complaint with a supervisory authority at any time.